Do you have digital billboards?
Global Out of Home Media has recently introduced its digital billboards, and will be rolling these out across our markets.
Digital billboards offer unrivaled flexibility, in many cases providing exciting and creatively superior solutions when compared to static billboards. Digital delivers true 24/7 visibility, and offers advertisers new methods through which to engage with targeted consumers.
They allow advertisers to customize their messages quickly, making their advertisements especially relevant to the mobile consumer. This is the next generation platform for advertisers. Advertisers are now able to create custom content and provide maximum impact through the benefits afforded by digital. Creative can be changed often or when needed throughout the lifespan of a campaign, with no interruption to brand message delivery. Static billboard creative tips still apply however, as does location.