B

Billboard or Board – A billboard is a large outdoor advertising structure/display (a billing board). Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas.

Bleed  is a printing term that is used to describe a billboard or creative which has images or elements that touch the edge of the defined print area, extending beyond the trim edge and leaving no white margin. When a billboard has bleed, it allows for the material to be applied to a structure without effecting the creative.

Blanking Out – This is when the entire billboard design is removed or blocked from viewing. Typically used to cover an ad that has expired until a new advertiser can be posted. It is mandatory to blank certain boards immediately after the end of the paid display period.

Bleed-through – A production difficulty where the previous design used on a structure can be seen through the current message. Can occur because of the kind of paper or material used such as vinyl, a chemical reaction of certain pigments, or because of excessive wetting from heavy rain.

Bus Shelter – A curbside structure located at regular stopping points along urban bus and taxi routes.

Backlit – is a form of illumination, typically used by LED/LCD displays. Some mall and wallscape sites offer internal illumination.

B-Type shelter – A metal structure bus shelter advertising space, using vinyl printing, on non-illuminated bus shelters, strategically located along busy streets in major metropolitan areas, along set bus and taxi routes, providing exposure to pedestrian and vehicular traffic.

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