G

Glo Lites – Double sided, internally illuminated billboard

Gross Rating Points (GRPs) – The total number of in-Market impressions/impacts delivered by an OOH schedule expressed as a percentage of a market segment or demographic. One rating point represents impressions equal to 1 percent of the pre-defined market segment.

Gross Impressions – Total number of impression opportunities an out-of-home structure or advertising space can produce measured against a target audience in a market. Cumulative impressions can be combined to reflect an entire out-of-home campaign.

Gantries – Are cross road overhead displays located in key high traffic locations, delivering maximum exposure, extending run up visibility and overall line of sight.