Mall Displays – Traditionally backlit, but not limited to, advertisement structure located at strategic points in or near shopping malls. This display can be free standing or affixed to external key locations around a shopping centre, such as pedestrian walk ways, entrances and exists.

Market – A designated political, geographical, economic, or statistical area. This is the area which suits the advertising campaign according to reach of a product or message.

Material specifications – A statement of the particular print requirements to be supplied, based on a set of characteristics to be satisfied by the print material, in relation to design work to be executed.

Media Mix – The combination of media types used together to meet the objectives of a media plan or campaign.

Media Planning – Is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client’s brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.

Metropolitan or Metro – A metropolitan area, sometimes referred to as a metro area or just metro, is a region consisting of a densely populated urban core and its less-populated surrounding territories, sharing industry, infrastructure, and housing. Of or relating to a large city, its surrounding suburbs, and other neighbouring communities.

Metro Lite – double sided, internally illuminated billboard, situated in major metropolitans, on arterials.

Millimetres – A Metric measure of distance used for small lengths. The abbreviation is mm. There are 1,000 mm in one meter.

Millennials – (also known as Generation Y) are the demographic cohort following Generation X. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years. In current terms, millennials are considered anyone who was born the last 20 years.

Mobile Billboards or referred to as Mobilites – A truck that is equipped with one or more billboards (normally landscape 3X6 meters in size), which are illuminated, and which are driven around designated times, areas and routes.

Municipality – A municipality is usually an urban administrative division having corporate status and powers of self-government or jurisdiction. The term municipality is also used to mean the governing, ruling body of a municipality. A political unit, such as a city, town, or village, incorporated for local self-government area.

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