O

OHMSA – Out of Home Media South Africa (OHMSA) is the trade association for the out of home media industry in South Africa.

OMC – Out of Home Measurement Council, is a non-profit body set up to oversee the research, methodology, reach and frequency of Out of Home media in South Africa. The objective is to develop a currency for the out of home media which is comparable and can be evaluated against other media types, such as TV, print and radio.

Outdoor Network or ON – Outdoor Network, the third largest out of home media company in South Africa.

Opportunity to See (OTS) – A basic measure of media exposure. OTS estimates are measures of media exposure. This term is used when quantifying how many exposures / average frequency a campaign should be planned to achieve. That is over the duration of the campaign an average person in our target audience should have the OTS 3 or more commercials.

Out of Home Media (OOH) – All advertising signage found outside the home specifically intended to reach consumers outside the home. Out-of-home advertising (aka OOH advertising or outdoor advertising) or out-of-home media (aka OOH media or outdoor media) is advertising that reaches the consumers while they are outside their homes.