Pantone – A set of colours for printing, each of which is specified by a single number, used in specifying printing inks.
PDF – (portable document format) Preferred format from which to print.
Province – the parts of a country outside of the capital or the largest cities. Any one of the large parts that some countries are divided into. South Africa has nine provinces, each with its own legislature, premier and executive council – and distinctive landscape, population, economy and climate.
Posting Instructions – Strategic and detailed information that an advertiser or agency provides to the outdoor company for them to use in selecting locations to advertise and any special instructions which accompanies this.
Print specifications – it is a detailed description of the criteria for a piece of art work. This is the essential characteristics or Specifications for printing and which either the client or agencies must deliver for printing. Details can include: SIZE, colour references, fonts, PDF preflight criteria, calibration targets for the print process, etc.
Pixels – any one of the very small dots that together form the picture on a television screen, computer monitor, etc. aminute area of illumination on a display screen, one of many from which an image is composed.
Purchase Order or PO – A purchase order (PO) is a commercial document and first official offer issued by a buyer to a seller, indicating types, quantities, and agreed prices for products or services.
Posting Date – The date when a billboard campaign is scheduled to commence. A five-day leeway is customary, subject to receipt and approval of final art work and signed contract.
Pocket and bar – Is a system which enables the flexface print material to be secured in place within the billboard frame, using round bar and hook bolts. Pockets are welded around the perimeter of the flexface.
Proof of flighting – A photographic image of the campaign provided to the advertiser as proof that the correct artwork creative was placed at the correct location.
Portrait – Refers to the orientation of the creative, which is in a vertical position, typically are 7.5X5 meters in size.
Production – The process of printing artwork digitally onto a single-sheet vinyl, flexface etc. display surface. When renting a billboard, the production costs are listed separately to the monthly rental rate.
PSD – stands for Photoshop Document, it is a layered image file, a default format that Adobe Photoshop uses for saving data. PSD is a proprietary file that allows the user to work with the images’ individual layers even after the file has been saved.