SAARF® – Is the name by which the South African Audience Research Foundation is familiarly known. SAARF’s main objective is to direct and publish media audience and product/brand research for the benefit of its stakeholders, thereby providing data for target marketing and a common currency for the buying and selling of media space and time. SAARF has thus the responsibility to measure the audiences of all traditional media such as newspapers, magazines, radio, television, cinema and out of home media.
Site bible – a document which highlights an advertising site’s key information, such as: GPS coordinates, which direction it is facing, address etc. in additional to any other sales information relating to a site, such as: traffic counts, points of interest etc.
Super Bus Shelter – a large grey bus shelter in Johannesburg, situated along buy and taxi arterial roads.
Slim-Line Bus Shelter – a grey bus shelter in Johannesburg, situated along bus and taxi arterial roads. Sometimes featuring an advertising Pylon (mini-billboard).
Swivel bin – A sturdy and durable medium, situated in key urban areas, near residential and walk routes, with two dedicated areas for adverting purposes.
Spectacular Billboards – Outdoor display which is larger than normal, traditionally 36 square meters and larger, positioned at prime locations in a market, located in a specific area whereby it is unusual and “spectacular” to the viewer.
Street Furniture – Advertising displays, many that provide a public amenity, positioned at proximity to pedestrians and shoppers for eye-level viewing, or at curbside to influence vehicular traffic. Street furniture displays include litter bins, benches, suburban name signs, ID Lites, Street poles, transit shelters, newstands/newsracks, kiosks, shopping mall panels, convenience store panels and in-store signage.
Sign – A structure used to display information regarding a product or service. For example; Billboard, wall, taxi top signs, digital video board.
Space Rate – The Rand value associated with the contracting of advertising space for an individual billboard “face”. The rate is based on the contracted time period an advertiser wishes to secure the space for which may or may not include other costs (production, embellishments, installation, etc).
Specifications sheet or Sales sheet – a documents which highlights an advertising sites key information, such as: GPS coordinates, which direction it is facing, address etc. in additional to any other sales information relating to a site, such as: traffic counts, points of interest etc.
Substrate – A wide variety of material used to produce OOH displays. Billboard substrates are typically made from thermoplastic polymers or PVC. Many street furniture and transit substrates are made from vinyl type stickers among other materials.
Suburban ad – Are ads situated beneath the suburb area sign. The term suburb refers to a “neighbourhood”, in South Africa as most (but not all) “suburbs” have legally recognised borders and often (but not always) separate postal codes.