Provantage Media Group consolidates operations into new head office

Provantage Media Group (PMG) has seen substantial organic and acquisition growth over recent years rendering the well-known Head Office location on Republic Road to no longer be suitable for the leading Out of Home media company.  The group has consolidated all of its operations and divisions into a new 6,500m2 made-to-fit Head Office situated at the corner of York and Bond Streets in Ferndale, Randburg.

The new Head Office building houses all of the PMG divisions together with the PMG Training Academy and the central digital control room from which all digital media platforms are broadcast and managed.

The company, which was started in 2003 by CEO Jacques du Preez, is today ranked as one of the biggest Out of Home media owners in South Africa and on the continent, with offices and operations across Africa and The Middle East.

The international infrastructure provides advertisers with a wide range of media and activation platforms and services designed to deliver effective and targeted advertising solutions. PMG currently operates in 15 countries, and offers diversified products, services and integrated solutions including brand activation, transit media, billboards, mall media, street furniture, golf course media and airport advertising.

“It has been an incredible journey of growth for the company and our new Head Office reflects not only our leading position within the industry, but represents a space that allows for all our divisions to be in one environment rather than spread out across various office locations. It is an extremely exciting period along the journey that started all those years ago, and as a team we all look forward to settling into our new headquarters,” notes Du Preez.

According to du Preez, having the entire team under one roof solidifies and extends the strong company culture and spirit that defines the entire team that makes up PMG. The company operates on a set of values that define how it approaches its business operations, however these also define the company culture and focus of providing a positive, creative and collaborative working environment for the team.

“Planning to have the entire PMG operation on one site was put in place some time back and it is extremely satisfying to see it come to fruition. I’ve always firmly believed that if we all work together, we can achieve virtually anything. We have built a business that can compete with the best in the world.”

“This is the culture instilled at PMG. Our new office is yet another step in ensuring that as a company we uphold this. Constantly working together as one, delivering world class advertising solutions while continually striving for service excellence,” concludes Du Preez.

PMG divisions housed at the new address include Airport Ads, Global Out of Home Media, Golf Ads, Mall Ads, Outdoor NetworkProActive, Street Network, Transit Ads and the PMG Training Academy.

Contact details for PMG remain unchanged.

The new PMG Head Office can be found at:

Provantage House
7 York Street
Cnr Bond Street
Ferndale
Randburg
2194


PERNOD RICARD UNVEILS MASSIVE CHIVAS REGAL BUILDING WRAP IN ACCRA

Pernod Ricard has identified Ghana as a key growth market for its Chivas Regal brand and has partnered with Global Out of Home Media to roll-out a campaign in capital city Accra that mirrors the leadership of the famous whisky brand.

This has taken the form of a large format building wrap situated on Accra’s Ring Road Central, which runs through the city and exposes the Chivas Regal brand to high traffic volumes, thanks to its central location between the central business district and the growing Airport City area, home to Kotoka International Airport.

The central location of the building wrap ensures that whatever direction residents are headed in around the – residential neighbourhoods, Tema Port and the beach, the vibrant city centre with its 5 Star Hotels and National Theatre or the Kaneshie Market and Korle Bu district, home to the biggest hospital in Ghana – their route is bound to expose them to the strategically located Chivas campaign.

The size and scale of the four-sided building wrap is impressive and designed to draw the attention of the Accra consumer, with the largest of the four canvasses measuring 15.2m x 33.8m and the smallest 8.5m x 15.1m.

“If you’re a regular Accra commuter, it’s physically impossible to miss this building wrap and the eye-catching Chivas Regal brand with its strong brand message” says Marcell Entrés, Global Out of Home Media’s General Manager. “It’s a fantastic example of how a well-thought out creative, together with execution size and scale can play an effective role as a brand amplifier.”

This campaign was specifically created for Ghana with a locally relevant copy expressing the Blend that contribute to making Ghana such a great country. This, in addition to an image of one of the most symbolic places in Accra are enabling the brand to truly stand out and resonate impactfully with local consumers.

Its massive, its bold, its disruptive and unapologetically Chivas.

In its ‘Africa Wealth Report 2018’, the AfrAsia Bank found that Ghana, together with Mauritius, Rwanda and Uganda were expected to be the strongest performing wealth markets in Africa over the next 10 years (90% to 150% growth rates).

The finding provides further impetus for luxury and high-end brands looking to drive awareness and demand in targeted markets. When aiming to complement their brand positioning in a particular environment, the size and scale delivered by Out of Home is on hand to deliver against those objectives.

 

 


GLOBAL OUT OF HOME MEDIA PARTNERS WITH GHANA FASHION WEEK

Global Out of Home Media has been reflecting on a successful media partnership with the prestigious Mercedes-Benz Fashion Week, which took place at the Swiss Spirit Alisa Hotel in Accra, Ghana from 2-4 August 2019.

In terms of the media partnership, Global Out of Home Media provided Mercedes-Benz Fashion Week access to 10 strategically located billboards around Accra, providing the brand an enhanced opportunity to promote and drive awareness of the highly anticipated event.

This year’s Mercedes-Benz Fashion Week was the sixth staging and featured some top designers from around the world.

According to event organiser, Global Ovations, approximately 5,000 guests attended, with the attendee profile that of a 24 to 59-year-old spending an average of $200 per transaction at a local boutique. Further, according to Global Ovations, 48% of them own a home, with nearly 50% driving a luxury vehicle, making this an upper income audience with an affinity for high-end brands and one with the disposable spend to afford these brands.

“This event, and the exposure to the broader audience in attendance was a great fit for Global Out of Home Media, as we look to grow the business and increase awareness of our capabilities in the Ghanaian market. Added to this we are proud to be in a position to support local business, the arts and culture,” says Marcell Entres, Global Out of Home Media’s General Manager for Ghana.

In Nielsen’s ‘Africa’s Prospects Indicator, Edition 8, Quarter 1 2019’ report1, which looks at macro, business, consumer and retail indicators, the report points to the fact that the IMF expects Ghana to be one of the fastest-growing economies in the world, along with being “Africa’s second-best business prospect with improved country and own business growth expectations.”

In addition, according to the Nielsen report, Ghanaian consumer prospects have improved significantly, with 36% of retailers of the opinion that consumer spend is increasing compared to only 11% a year ago. On top of that, 32% of retailers also believe that consumers are more willing to try new products, compared to only 15% a year ago. Consumer confidence levels regarding job prospects and personal finances are stronger than in Kenya, the current top-ranked prospect, which bodes well for Ghana as a long-term market expansion opportunity.

All of this points to a favourable environment for brands and a positive outlook for a market in which Global Out of Home Media has already established itself and is primed to assist these brands in reaching a targeted audience.


Sharjah Airport Authority awards commercial advertising management to Provantage

Sharjah Airport Authority (SAA) has signed an agreement with Provantage Media Group (PMG), which specialises in commercial advertising at international airports. PMG will manage the advertising spaces at Sharjah Airport for eight years.

The agreement was signed by HE Ali Salim Al Midfa, Chairman of Sharjah International Airport Authority, and Jacques du Preez, Founder and CEO of PMG, in the presence of senior managers and officials from both organisations.

The agreement is one of SAA’s efforts to enhance business revenues through the use of advertising space and the latest digital technology solutions. HE Ali Salim Al Midfa said, “We awarded Provantage Media the rights to manage advertising at the Airport because the company uses new and innovative methods that are in line with the Airport’s importance, and this will help to enhance SAA’s marketing and advertising efforts. Sharjah Airport continues to achieve steady growth in terms of the numbers of passengers and companies operating at the Airport.” His Excellency added, “We chose this company after studying a number of competing offers from several international companies that specialise in advertising.” He pointed out that SAA will benefit from the company’s international experience as PMG holds the advertising franchises for approximately 23 international airports. He added that the Airport’s spaces and facilities offer companies and organisations great opportunities to display their modern, attractive ads in good areas.

Jacques du Preez said he was pleased to cooperate with SAA, emphasising that his company would seek to benefit from the increasing traffic at Sharjah Airport, which is one of the region’s leading aviation hubs, by using the advertising industry’s latest digital technology.


Global Out of Home Media ‘Goes Green’ with solar site in Cameroon

Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance.  Within this approach, the company recently unveiled the first of its solar-powered gantry billboards in Cameroon’s largest city and economic capital, Douala.

The city is home to Central Africa’s largest port and its busiest international airport, Douala International Airport. The solar powered gantry is situated along the key arterial route leading to the airport which handles an average of 1.5 million passengers and 50,000 tonnes of freight per year

Converting to solar on the African continent just makes sense, thanks to the abundance of natural sunlight available, but it’s also an efficient approach to business, with the billboard constantly lit at night and delivering greater impact and visibility 24/7.

“Yes, it’s an efficient use of solar power, but the main thing is that we’re making a change and a statement, because we’re sensitive to the environment and believe Global Out of Home Media can play a role in driving awareness of this important issue,” says Romain Guillemard, Global Out Of Home Media’s General Manager.

The Cameroon government is also sensitive to this issue and in 2014 issued a ban on non-biodegradable plastic bags. The intention was to reduce the millions of bags being used every day and clogging up waterways, creating an environmental hazard for animals and humans, and damaging soil fertility. Thereafter, the government went a step further and offered money to citizens in exchange for collecting discarded plastic bags.

All of this was part of Cameroon’s environmental ambition to reduce its carbon footprint by 32% by 2035 compared to 2010. Aiding and in accordance with the government’s ambitions, and the media owner’s own approach, the company is actively engaged in working with biodegradable materials, while ensuring that all billboard material is recycled to avoid being placed in landfills.

“Our solar-powered sites are in line with modern day best practice and Global Out of Home Media activities across the continent. We continue to look for ways in which to do business in a socially and environmentally-responsible manner,” adds Guillemard.

Cameroon is the largest economy in the Central African Economic and Monetary Community (CEMAC), with its largest city’s population said to number in excess of 1.3 million people. It is also the commercial and economic capital of the entire CEMAC region, comprising Gabon, Congo, Chad, Equatorial Guinea, Central African Republic and Cameroon. As a result, Douala handles most of the country’s major exports, such as oilcocoa and coffee, timber, metals, minerals and fruits, and is a transport hub for the region, making Douala International Airport an important entry and exit point.

The booming city plays host to a number of business environments, malls – Douala Grand Mall is currently being built in close proximity to the airport and when complete, will be the biggest mall in Central Africa – hotels, restaurants and night life venues. With its robust economic and social base, the city is an ideal destination for brands and advertisers to deliver advertising messages in the Out-of-Home environment to an upwardly mobile and affluent audience.

 

Billboard on busy highway in Douala, Cameroon


Digital LED billboard in Lagos extends. Global Out of Home Media’s offering in Lagos

Digital LED billboard in Lagos extends Global Out of Home Media’s offering in Nigeria

Global Out of Home Media has continued its African expansion, launching its first 6m X 18m LED digital billboard in Lagos, Nigeria as part of its digital Out-of-Home network roll out in the country.

Nigeria is host to the largest footprint of digital Out of Home sites on the African continent and is seeing continued growth. The latest addition from Global Out of Home Media is located on the Ikorodu Expressway in Lagos, the economic capital of Nigeria.

The dual carriageway is an important link between the Lagos mainland and the thriving business hub of Victoria Island. Dwell time on the Ikorodu Expressway is extremely high, providing for an optimal   environment for brands in which to deliver highly targeted and effective marketing communication.  The notorious Lagos traffic sees commuters often taking hours to navigate a journey of barely 30 kilometres, with an incredible overall traffic count of over 380 buses and 100,000 cars per day.

Lagos – The Mega City

Lagos has been described as the fastest-growing ‘mega city’ in the world, with a GDP of $136 billion. It has a population estimated at over 20 million people, making it the fifth-largest city in the world by population. It’s also Africa’s seventh-largest economy, and whilst Abuja is Nigeria’s official capital and political centre, there’s no doubt that Lagos is the beating heart of the country’s economic activity.

“Infrastructure remains an issue, particularly the condition of the city’s roads, which interestingly makes Lagos fertile ground for the out of home industry, with incredibly high dwell times for commuters,” says Wayne Erlank, Country Manager for Global Out of Home Media Nigeria. “That, coupled with the prime site we’ve sourced for this new LED digital billboard, makes this addition to our growing African network an attractive proposition for any brand looking to engage with a highly-concentrated number of consumer subsets.”

Digital OOH and Mobile Integration

Digital out of Home creates a unique canvas for top-notch creativity & social media integration, and is able to drive mobile, social and digital engagement better than any other advertising medium. With its ability to influence response rates to other media, digital Out of Home is increasingly becoming a media platform of choice in integrated marketing and communications campaigns worldwide.

Nigeria boasts an advanced and powerful consumer base with substantial spending power, offering a multiplicity of advertising opportunities to brands looking to reach and engage these consumers. A recent PwC report shows that Out of Home advertising generated revenues of US$125M in 2017, and the sector is on target to reflect a CAGR of 5,3% through to 2022[i].  Out of Home and the broader advertising industry are also set to benefit from the upcoming 2019 presidential elections.

According to Jumia’s ‘Mobile Report Nigeria 2018’, Nigeria has a mobile penetration rate of 84% and “the multiplicity of affordable smartphones and a growing market for second-hand devices played a major role in driving the country’s e-commerce sector, which is estimated to be worth $13 billion.”[ii]

The Jumia report goes on to cite a study conducted by Twinpine, the Pan-African mobile advertising network, in which Nigeria was described as “the most mobilized country in Africa, with 76% of all internet traffic in Nigeria coming through mobile devices.”

“Developing our business means not only providing advertisers with out of home space, but also understanding the markets they want to be in and delivering class-leading Out of Home advertising solutions based on globally-accepted best practice and efficacy,” says Erlank.

Digital Our of Home delivers effective ROI for brands, particularly within a digitally-savvy market in a prime location, making for a compelling offering, particularly for brands wanting to speak to a large audience while effectively driving search, engagement and awareness.

[i] Entertainment and media outlook: 2018–2022, An African perspective, PwC, Ovum,

www.pwc.co.za/outlook

[ii] https://www.jumia.com.ng/mobile-report-2018/

LED Banner


GLOBAL OUT OF HOME MEDIA APPOINTS MARCELL ENTRES TO HEAD UP GHANA OPERATION

Global Out of Home Media – a division of the Provantage Media Group – has appointed experienced industry professional Marcell Entres as the new General Manager of its Ghana operation.Entres has nearly 15 years’ experience in the African out of home industry and has extensive knowledge of the continent, having worked across Africa in countries such as Angola, Mozambique, Swaziland, Madagascar and Mauritius.

This has included experience in the establishing of new offices and taking on senior operational roles.

“This is an incredibly exciting opportunity and I’m looking forward to working with a team that has already built a great reputation in the African out of home space,” says Entres. “It’s an exciting time for the industry and Global Out of Home Media, and with the backing of PMG’s resources I believe we have the opportunity to significantly strengthen our position in the West African market.”

The appointment of Entres adds considerable weight to Global Out of Home Media’s senior management across the continent, with the division now operating in nine African markets outside of South Africa, with dedicated offices and teams in eight of those. Markets covered include Nigeria, Cameroon, Ghana, Ivory Coast, Kenya, Congo, DRC, Guinea Conakry and Senegal.

“Marcell’s experience and knowledge of the African market will be invaluable, and I’m looking forward to his input in Ghana as we grow the Global Out of Home Media footprint across the continent and enhance the division’s reputation as the go-to partner for all out of home needs in the key African markets,” says Sylvain Rouch, General Manager of Global Out of Home Media.

West Africa is a key investment and growth market for Global Out of Home Media, with the Ghana operation perfectly placed to service this area of the continent and build on its core offering of airport and roadside billboard holding, and street furniture, with a focus on great service and the delivery of effective and results-driven campaigns.

“We are currently busy with numerous initiatives and projects in the region across operations, maintenance and development. Among others we’re currently introducing a range of digital platforms and upscaling our operations to ensure we effectively service the growing need from multinationals and global brands in the market. With Marcell’s assistance in supporting these initiatives, we’re looking forward to further cementing our position in the region,” concludes Rouch.


ORANGE DOMINATES ABIDJAN INTERNATIONAL WITH ITS LATEST INTEGRATED CAMPAIGN

Global Out of Home Media has extended its long-standing relationship with French multinational telecommunications operator Orange, with an integrated campaign at Abidjan International Airport in Ivory Coast.

This extends the working relationship of the two parties, with Orange continuing to see value in partnering with Global Out of Home Media – a division of the Provantage Media Group – as indicated by the number of successful campaigns executed together over the past decade.

“We’re delighted to once again partner with one of the biggest mobile operators in the world and a premium brand in the telecommunications space,” says Claire Malthet, General Manager for Global Out of Home Media Ivory Coast. “This campaign is another example of the long-standing synergy that exists between the two parties, with both Orange and Global Out of Home Media seeing the opportunity to communicate with travellers throughout the passenger journey, on different platforms, and take advantage of the long dwell times that exist at airports.”

That passenger journey involves exposure to billboard sites on the road leading to Abidjan International Airport, in the airport parking lot, the arrivals hall, the check-in area, and the boarding room, with Orange opting for a combination of billboards and pillar wraps to communicate its message.

Orange has approximately 256 million customers worldwide and is one of the biggest operators in Ivory Coast, with Abidjan the economic capital of the country. It’s also one of the most populous French-speaking cities in Africa, with a population in the region of five million – approximately 20% of the overall population of the country – and is the sixth most populous city on the continent.

As Ivory Coast’s economic growth has been strong since 2012, between 8% and 12%, investors are seeing new opportunities in a country strategically located on the southern coast of West Africa. It is also emerging as a tourism destination of choice, with unspoilt beaches, tourist villages, and photo safaris through wildlife preserves just some of the attractions. According to the World Travel & Tourism Council’s ‘2018 Economic Impact’ study, the total contribution of travel and tourism in Ivory Coast was 8.3% of GDP in 2017, and was forecast to rise in 2018.

It’s no surprise that Orange targeted Ivory Coast for this campaign. According to Hootsuite, the country displayed significant digital growth in the period between January 2017 and January 2018. The number of internet users was up 25% to 6.53 million, the number of active social media users swelled by 34% to 4.3 million, mobile connections grew by 8% to 31.1 million, and the number of active mobile social users grew by an incredible 41% to 3.8 million, reinforcing the assertion that mobile is the primary source of internet in Ivory Coast.

Further to that, Abidjan International Airport’s traffic has also been growing in recent years, off the back of the country’s renewed stability and strong economic growth. In 2017, the airport handled 2.070 million passengers, the highest number in its history.

All of which makes it the perfect time for Orange to roll out this campaign at Abidjan International Airport, in partnership with Global Out of Home Media.

Orange Dominates


Airport Ads and Global Out of Home Media Support ACI Africa General Assembly

Airport Ads LogoGlobal OOH Logo

Airport Ads® in association with Global Out of Home Media recently played a key sponsorship role in the Airports Council International Africa’s 27th Annual General Assembly, Regional Conference and Exhibition, which took place in Abidjan, Côte d’Ivoire from the 13th to the 19th of October.

Airports Council International (ACI) is the only global trade representative of the world’s airports and represents their interests with governments and international organizations such as the International Civil Aviation Organization, develops standards, policies and recommended practices for airports, and provides information and training opportunities to raise standards around the world.

The theme of this year’s ACI Africa event was Challenges of safety and security in African airports, issues and perspectives” and it was attended by regional and global leaders from the airport industry, government officials and regulators, who were all on hand to discuss African airport safety and security, while exploring innovative solutions and addressing the upcoming challenges of aviation in the region.

With this in mind, the purpose of the joint sponsorship was to strengthen ties with its various partners and to forge new relationships, with the purpose of ultimately servicing the growing needs of airports across the African continent.

Airport Ads® – a division of the Provantage Media Group – is South Africa’s leading airport advertising concessionaire and believes it can play a strategic role in driving the growth of non-aeronautical revenue (NAR) for Africa’s airport operators.

Airport Ads® delivers effective advertising solutions at 23 airports across Africa, together with PMG’s Global Out of Home Media division, which operates over 2,100 strategically positioned sites in key markets on the continent. At the forefront of digital airport advertising, Airport Ads® has over 1,600 digital screens delivering a mix of news and brand messaging on Airport.TV, a place-based digital network of screens located in high dwell zones that adds value to the passenger experience and journey. This is bolstered by Airport Ads’® large format Visionet digital billboards.

As the businesses expand their operations across Africa, there has been huge interest from several of the largest airports on the continent in the service, knowledge and skill Airport Ads® can deliver on the NAR front.

PMG was represented in Abidjan by Deputy CEO Mzi Deliwe, who is also the head of Airport Ads®, and Sylvain Rouch, GM at Global Out Of Home Media. Deliwe delivered the keynote speech at the event’s gala dinner – which was attended by a number of dignitaries – during which he was able to touch on key trends and insights, and the value of NAR to airport concessioners.

All around the world, airports rely on non-aeronautical revenue such as retail concessions, advertising, car parking, property and real estate to maintain their facilities and provide high quality service.

The average revenue derived from NAR is in the region of 40% globally and overall it’s a US$63.5bn industry. This is an important revenue stream that adds immediate value to the bottom line for airport operators, but Africa’s airports are lagging behind. On the continent, less than 20% of airports’ revenues generated is commercial.

Analysts forecast that the global airport NAR market is set to grow at a compound annual growth rate of 8.95% through to 2021, which means that Africa’s airports have a huge opportunity to transform and unlock the potential available from this revenue stream.

The businesses’ continued initiatives aimed at supporting current offerings and growing their overall African airports footprint ensures that operators and brands alike are provided with the best possible advertising revenue streams and solutions continent wide.

Airport Ads Article Image 1


GLOBAL OUT OF HOME MEDIA REBRANDS FOR THE FUTURE

2018 has been a year of change for Global Out of Home Media – a division of the Provantage Media Group – in which it has implemented and put in place foundations upon which to capitalise on its market-leading position in the African market and deliver tangible results for its customers.

A key element in this change has been a rebranding of the division, in order to position the company for future growth and development.

With this has come a new logo that places Africa ‘at the heart’ of Global Out of Home Media, illustrating the division’s passion for the continent.

“The new look and feel builds on our legacy and heritage, but also offers a modern take on it, which complements the company as leaders in the out of home space,” says Howard Lonstein, Marketing Manager of Global Out of Home Media.

Another important development has seen the appointment of experienced industry professional Patrick de Robillard as Global Out of Home Media’s Head of Sales. De Robillard has over 20 years’ experience in the industry and is a specialist in the African market.

“This is a great opportunity,” says De Robillard. “I’m proud to be looking after such a highly-regarded brand and team and it’s great to be back at Global and working across Africa. I feel that Global Out of Home Media, together with PMG’s resources, forward-thinking and innovative approach, is going to be a serious force to be reckoned with in the next couple of years.”

With years of experience across Africa, Global Out of Home Media offers advertisers insight and key in-market experience, making it seamless to advertise across the continent. Its knowledge of the African market, continued investment, particularly in Digital Out-of-Home, including its unique nuances and the dynamics of how to operate, puts Global Out of Home Media in the perfect position to deliver best-in-class service, sites and audiences.

Ultimately, this means Global Out of Home Media is primed to service a host of multinational brands, media and creative agencies, in addition to the direct business it generates. It prides itself on delivering effective and results-driven campaigns, with a focus on service excellence and the leveraging of its position as an expert in the Africa market.

Estimates show that by 2025, almost half of Africans will be living in cities. This has positioned the continent as a major investment market, which is helping to fuel the GDP growth of many African countries.

This economic growth, together with media fragmentation, provides an ideal environment in which out of home media is able to play a role in providing a communication vehicle and access to sought after consumer sets. Effectively, the growth in urbanization and investment will lead to an increase in commuter traffic and time exposed to Out-of-Home.

Further to that, the business has taken a long-term view on Africa and recently demonstrated its commitment to the continent’s out of home industry by taking one of the leading sponsorships at the Airports Council International Africa’s 27th Annual General Assembly, Regional Conference and Exhibition, in Abidjan, Côte d’Ivoire in October.

That commitment, coupled with the introduction of new opportunities and OOH innovations, means that Global Out of Home Media is in a position to provide agencies and multinationals with the opportunity to work with one company, and one that is able to deliver on their out-of-home communications requirements in key airport and roadside billboard locations across Africa.


Provantage Media Group consolidates operations into new head office

Provantage Media Group consolidates operations into new head office

Provantage Media Group (PMG) has seen substantial organic and acquisition growth over recent years rendering the well-known Head Office location on Republic Road to no longer be suitable for the leading Out of Home media company.  The group has consolidated all of its operations and divisions into a new 6,500m2 made-to-fit Head Office situated at […]

PERNOD RICARD UNVEILS MASSIVE CHIVAS REGAL BUILDING WRAP IN ACCRA

PERNOD RICARD UNVEILS MASSIVE CHIVAS REGAL BUILDING WRAP IN ACCRA

Pernod Ricard has identified Ghana as a key growth market for its Chivas Regal brand and has partnered with Global Out of Home Media to roll-out a campaign in capital city Accra that mirrors the leadership of the famous whisky brand. This has taken the form of a large format building wrap situated on Accra’s […]

GLOBAL OUT OF HOME MEDIA PARTNERS WITH GHANA FASHION WEEK

GLOBAL OUT OF HOME MEDIA PARTNERS WITH GHANA FASHION WEEK

Global Out of Home Media has been reflecting on a successful media partnership with the prestigious Mercedes-Benz Fashion Week, which took place at the Swiss Spirit Alisa Hotel in Accra, Ghana from 2-4 August 2019. In terms of the media partnership, Global Out of Home Media provided Mercedes-Benz Fashion Week access to 10 strategically located […]

Sharjah Airport Authority awards commercial advertising management to Provantage

Sharjah Airport Authority awards commercial advertising management to Provantage

Sharjah Airport Authority (SAA) has signed an agreement with Provantage Media Group (PMG), which specialises in commercial advertising at international airports. PMG will manage the advertising spaces at Sharjah Airport for eight years. The agreement was signed by HE Ali Salim Al Midfa, Chairman of Sharjah International Airport Authority, and Jacques du Preez, Founder and […]

Global Out of Home Media ‘Goes Green’ with solar site in Cameroon

Global Out of Home Media ‘Goes Green’ with solar site in Cameroon

Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance.  Within this approach, the company recently unveiled the first of its solar-powered gantry billboards in Cameroon’s largest city and economic capital, Douala. The city is home to Central Africa’s largest port […]

Digital LED billboard in Lagos extends. Global Out of Home Media’s offering in Lagos

Digital LED billboard in Lagos extends. Global Out of Home Media’s offering in Lagos

Digital LED billboard in Lagos extends Global Out of Home Media’s offering in Nigeria Global Out of Home Media has continued its African expansion, launching its first 6m X 18m LED digital billboard in Lagos, Nigeria as part of its digital Out-of-Home network roll out in the country. Nigeria is host to the largest footprint […]

GLOBAL OUT OF HOME MEDIA APPOINTS MARCELL ENTRES TO HEAD UP GHANA OPERATION

GLOBAL OUT OF HOME MEDIA APPOINTS MARCELL ENTRES TO HEAD UP GHANA OPERATION

Global Out of Home Media – a division of the Provantage Media Group – has appointed experienced industry professional Marcell Entres as the new General Manager of its Ghana operation.Entres has nearly 15 years’ experience in the African out of home industry and has extensive knowledge of the continent, having worked across Africa in countries […]

ORANGE DOMINATES ABIDJAN INTERNATIONAL WITH ITS LATEST INTEGRATED CAMPAIGN

ORANGE DOMINATES ABIDJAN INTERNATIONAL WITH ITS LATEST INTEGRATED CAMPAIGN

Global Out of Home Media has extended its long-standing relationship with French multinational telecommunications operator Orange, with an integrated campaign at Abidjan International Airport in Ivory Coast. This extends the working relationship of the two parties, with Orange continuing to see value in partnering with Global Out of Home Media – a division of the […]

Airport Ads and Global Out of Home Media Support ACI Africa General Assembly

Airport Ads and Global Out of Home Media Support ACI Africa General Assembly

Airport Ads® in association with Global Out of Home Media recently played a key sponsorship role in the Airports Council International Africa’s 27th Annual General Assembly, Regional Conference and Exhibition, which took place in Abidjan, Côte d’Ivoire from the 13th to the 19th of October. Airports Council International (ACI) is the only global trade representative […]

GLOBAL OUT OF HOME MEDIA REBRANDS FOR THE FUTURE

GLOBAL OUT OF HOME MEDIA REBRANDS FOR THE FUTURE

2018 has been a year of change for Global Out of Home Media – a division of the Provantage Media Group – in which it has implemented and put in place foundations upon which to capitalise on its market-leading position in the African market and deliver tangible results for its customers. A key element in […]

Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network

Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network

Global Out of Home Media (Global), one of the largest African Out-of-Home media owners recently undertook a major refurbishment exercise of its holding in Abuja. The investment saw the media owner upgrading its entire network of 3mx6m and 7mx5m billboard sites across the city. Abuja is a well-planned city with a population of over 2 […]

GLOBAL OUT OF HOME MEDIA SECURES RIGHTS IN YAOUNDÈ, CAMEROON

GLOBAL OUT OF HOME MEDIA SECURES RIGHTS IN YAOUNDÈ, CAMEROON

Global Out Of Home Media, which provides advertising solutions across Africa, continues to expand its footprint of quality sites following the renewal and extension of its contract with the Urban Community of Yaoundé, Cameroon. The contract which came into effect in September 2018 grants shared rights along the highly sought after 23km long Presidential Road […]

Provantage Media Group acquires majority stake in Global Outdoor Systems

Provantage Media Group acquires majority stake in Global Outdoor Systems

Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets. This cements its OOH position as one of the largest OOH media owners on the continent, where it is […]