GLOBAL OUT OF HOME MEDIA STRENGTHENS NIGERIA OFFERING

Nigeria remains a key focal market for Global Out of Home Media and it has been strengthening its presence in the West African country with a number of initiatives that will continue to support its objective of providing advertisers with attractive Out of Home options with which to engage this market.

Global Out of Home Media already enjoys a significant large format billboard presence in Lagos, Abuja and Port Harcourt, but has also embarked on an aggressive digital strategy that will includes the further development of large format digital billboard sites across the country.

It’s worth noting, though, that the extensive network of existing billboard sites will not be neglected, with plans to not only maintain, but also refresh some key sites, including the 3m x 6m and 7m x 5m network in Abuja, for example, along with a move to illuminate these sites and extend the frequency with which they are able to engage with consumers. This, in addition to pursuing new opportunities and sites in the large format space, to increase the Global Out of Home portfolio and build an even more attractive network of large format sites for advertisers looking for geographical spread in Nigeria.

Further to that, Global Out of Home Media is beefing up its staff complement in response to greater demand and as a means of better servicing its customer base in Nigeria, along with investing in a new asset management system that will allow it to improve its service delivery.

It is also in the process of conducting in-depth research, in order to better understand the unique Nigerian market, with a focus on what advertisers are looking for from media partners in this market, along with gaining a better understanding of the Nigerian consumer.

“With a population in the region of 200 million people and as Africa’s second-largest economy, the size and scale of Nigeria and the attractiveness of the market just cannot be ignored, and it’s where a lot of brands want to be, communicating and engaging with this massive market,” says Patrick De Robillard, Sales Director

“So, whilst Global Out of Home Media already has an impressive presence in Nigeria, we want to be able to offer brands and advertisers who desire a presence in this market even more options and cutting-edge platforms, as well as solutions that are targeted, effective and deliver great return on investment.”

According to Nielsen’s ‘Quarter 1 2019 – Africa’s Prospects’ report, Nigeria is in a healthier position than it has been for some time, and even though the report ranked the country in fifth place, behind Kenya, Cote d’Ivoire, Tanzania and Ghana, in terms of its macro, business, consumer and retail indicators, there were some interesting take-outs.

For example, it states that “Nigerian consumers are most adventurous when it comes to trying new products, and there is a window of opportunity to reach and resonate with Nigerian consumers, based on their more positive spending intentions”, which bodes well for brands launching new products or offerings.

Further, it’s well-documented that Nigeria is a ‘digital-savvy’ country, with the foundation for tremendous e-commerce growth.

According to Jumia’s ‘Mobile Report Nigeria 2018‘, the country has a mobile penetration rate of 84% and “the multiplicity of affordable smartphones and a growing market for second-hand devices played a major role in driving the country’s e-commerce sector, which is estimated to be worth $13 billion.”

The Jumia report goes on to cite a study conducted by Twinpine, the Pan-African mobile advertising network, in which Nigeria was described as “the most mobilized country in Africa, with 76% of all internet traffic in Nigeria coming through mobile devices.”

This, in itself, is significant for the Out of Home industry, due to the ability of billboards to drive search and social media engagement.

All of which makes Nigeria a country with enormous potential and an attractive market for brands looking for a partner able to deliver effective solutions across multiple platforms – something that Global Out of Home Media is perfectly-placed to deliver.


Transformation a business imperative for Provantage Media Group

Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black female owned – but it says transformation is about so much more than ownership.

When leading out-of-home company Provantage Media Group  (PMG) was awarded a Level 1 B-BBEE rating in 2017 – the highest possible assessment – it became one of the largest OOH media companies to have achieved such a rating. It was also one of a small group of enterprise organisations within the marketing and communication sector to qualify as being truly empowered in terms of South African legislation.

PMG has not rested on its laurels, however. The proudly South African company completed an equity transaction whereby it became 52% black-owned and 39% black female-owned and, having renewed its B-BBEE certificate for the third year in a row, it continues to drive meaningful empowerment throughout the organisation – and beyond.

Tshego Sefolo, CEO of Agile Capital and current chairman of PMG, says the company has proved its commitment to empowerment as an ethos, not a mere compliance requirement. Sustainable empowerment is the core of the company’s value and it embraces transformation and the empowerment of others.

“When we partnered with PMG as a shareholder and partner in 2011, we had a very clear of idea of what it meant to select the right partner,” says Sefolo. “We were looking for a company seeking meaningful empowerment, not one that wanted to pay lip service to equity. We made the right decision – PMG is an organisation that truly understands what empowerment is and how it can be leveraged to make a real difference in society.”

In an effort to drive empowerment through targeted initiatives, PMG continues to offer intensive learnership programmes accredited by the Services SETA through the PMG Training Academy, which was founded in 2015 by its ProActive™ division. Graduates who complete the programmes successfully receive an NQF Level 4 FET Certificate. The Academy was established in order to increase the skills level within the out-of-home and activations industry, making is easier for graduates to pursue a career in media, sales, marketing and communications. PMG frequently employs programme graduates within its various divisions, underlying its commitment to broadening empowerment within the workplace.

“For us, empowerment is not just about ownership structures. It’s about building the right kind of organisation – one that actively seeks to create jobs and work opportunities for previously disadvantaged people,” says PMG’s deputy CEO, Mzukisi Deliwe. “We observe that a lot of 100% black-owned media companies are extremely vocal about B-BBEE but focus only on the ownership issue and do very little about changing South African society. It is about committing to developing those sectors of society that require sustained and consistent support. Offering opportunities to a large constituency of black South Africans is what true empowerment is about – not simply enriching a few people. It’s an integral part of our transformation philosophy.”

The fact that PMG scored a total of 119.12 points on the B-BBEE Scorecard – more than the 100 points required to qualify for Level 1 status – is a clear indication of its commitment towards broad-based empowerment. Companies that choose PMG as a preferred supplier can not only rest assured that they are supporting ‘real’ broad-based empowerment – they are also entitled to claim – for their own scorecard – R1.35 for every rand spent with the company, due to its procurement recognition level of 135%.

Another example of PMG’s efforts to economically uplift previously disadvantaged people is its strategic partnership with MTN, whereby it manages more than 2 000 sales agents across four provinces. These sales agents can sell airtime and data to consumers, connect their SIM cards, and port them to the MTN network. This allows the sales agents to earn sustainably while taking advantage of training and mentorship. In addition, PMG is currently employing 236 qualifying individuals as part of the MTN-steered YES4YOUTH programme, which provides individuals with extensive training and workplace experience – a step up to long-term employment.

“We have long been leaders when it comes to transformation in the OOH space,” says Deliwe. “Each initiative we become involved with further cements our reputation as an empowerment engine par excellence, driven to advance the economic interest of previously disadvantaged people across the board. We really want to make a measurable impact and, with transformation a key business imperative at PGM, we believe we can continue to achieve this.”


GLOBAL OUT OF HOME MEDIA RE-LAUNCHES CAMEROON TWINS OFFERING

Global Out of Home Media has re-launched one of its most exciting and dynamic product offerings, in the form of its extensive ‘twins’ billboard sites across Cameroon.

These billboards are 3m x 6m and 3m x 12m in size and situated in key locations across the country. Campaign sites such as these offer reach to urban neighbourhoods with large communities in the arterials of major city centres – taxi ranks, commuter bus and railway stations covering major high traffic routes, commercial, industrial and residential locations.

The nature of the ‘twins’ strategy is to position two of these billboards in close proximity to each other – either on opposite sides of the road or a short distance away – and this unique proposition is ideal for brands looking for broader market coverage, not just in the big city centres. With an extensive site list, this offering provides scale and frequency, and the billboards are strategically positioned to deliver geographic spread and targeted campaign messages for core FMCG markets.

This affords advertisers and brands the opportunity to run short to medium-term strategic campaigns, and the billboards are able to extend advertising message reach via packages, to ensure coverage and reach in different locations to key consumer demographics. The effective ‘doubling up’ when booking a ‘twins’ campaign ensures that advertisers enjoy higher frequency and more impacts per location

“The twins strategy is a great example of how out of home is the prime format with which to reach the FMCG market on a daily basis, and in close proximity to where they live and shop,” says Romain Guillemard, Global Out Of Home Media’s General Manager. “But, what makes these sites unique is that they are scalable, as a result of the large number of units, they are located at the entrance and exit of key cities, covering all nine regions of Cameroon. This allows Global Out of Home Media to offer clients the opportunity to advertise on a national basis in key locations in the country and build incredibly high awareness levels of their product.”

It’s well-documented that high inflationary conditions curb consumer spending capacity and that brands need to adapt to ongoing fluctuations within their portfolio and pricing mix to sustain consumer demand.

But, Cameroon has this in its favour.

In Nielsen’s ‘Africa’s Prospects Indicator, Edition 8, Quarter 1 2019’ report1, which looks at macro, business, consumer and retail indicators, it points to the fact that of the 17 sub-Saharan African countries it surveyed for the report, Cameroon ranked alongside Rwanda and behind only Cote d’Ivoire on the list of countries with the lowest inflation rates, with inflation of less than 3%, making for a favourable consumer spend environment.

This favourable environment makes for a close fit with Global Out of Home Media’s plan to refurbish an initial 100 ‘twin’ sites it currently has in its Cameroon portfolio, with the goal to make this offering even more attractive to customers wanting coverage, scale and highly sought-after environments and audiences in this vibrant African country.


Provantage Media Group consolidates operations into new head office

Provantage Media Group (PMG) has seen substantial organic and acquisition growth over recent years rendering the well-known Head Office location on Republic Road to no longer be suitable for the leading Out of Home media company.  The group has consolidated all of its operations and divisions into a new 6,500m2 made-to-fit Head Office situated at the corner of York and Bond Streets in Ferndale, Randburg.

The new Head Office building houses all of the PMG divisions together with the PMG Training Academy and the central digital control room from which all digital media platforms are broadcast and managed.

The company, which was started in 2003 by CEO Jacques du Preez, is today ranked as one of the biggest Out of Home media owners in South Africa and on the continent, with offices and operations across Africa and The Middle East.

The international infrastructure provides advertisers with a wide range of media and activation platforms and services designed to deliver effective and targeted advertising solutions. PMG currently operates in 15 countries, and offers diversified products, services and integrated solutions including brand activation, transit media, billboards, mall media, street furniture, golf course media and airport advertising.

“It has been an incredible journey of growth for the company and our new Head Office reflects not only our leading position within the industry, but represents a space that allows for all our divisions to be in one environment rather than spread out across various office locations. It is an extremely exciting period along the journey that started all those years ago, and as a team we all look forward to settling into our new headquarters,” notes Du Preez.

According to du Preez, having the entire team under one roof solidifies and extends the strong company culture and spirit that defines the entire team that makes up PMG. The company operates on a set of values that define how it approaches its business operations, however these also define the company culture and focus of providing a positive, creative and collaborative working environment for the team.

“Planning to have the entire PMG operation on one site was put in place some time back and it is extremely satisfying to see it come to fruition. I’ve always firmly believed that if we all work together, we can achieve virtually anything. We have built a business that can compete with the best in the world.”

“This is the culture instilled at PMG. Our new office is yet another step in ensuring that as a company we uphold this. Constantly working together as one, delivering world class advertising solutions while continually striving for service excellence,” concludes Du Preez.

PMG divisions housed at the new address include Airport Ads, Global Out of Home Media, Golf Ads, Mall Ads, Outdoor NetworkProActive, Street Network, Transit Ads and the PMG Training Academy.

Contact details for PMG remain unchanged.

The new PMG Head Office can be found at:

Provantage House
7 York Street
Cnr Bond Street
Ferndale
Randburg
2194


PERNOD RICARD UNVEILS MASSIVE CHIVAS REGAL BUILDING WRAP IN ACCRA

Pernod Ricard has identified Ghana as a key growth market for its Chivas Regal brand and has partnered with Global Out of Home Media to roll-out a campaign in capital city Accra that mirrors the leadership of the famous whisky brand.

This has taken the form of a large format building wrap situated on Accra’s Ring Road Central, which runs through the city and exposes the Chivas Regal brand to high traffic volumes, thanks to its central location between the central business district and the growing Airport City area, home to Kotoka International Airport.

The central location of the building wrap ensures that whatever direction residents are headed in around the – residential neighbourhoods, Tema Port and the beach, the vibrant city centre with its 5 Star Hotels and National Theatre or the Kaneshie Market and Korle Bu district, home to the biggest hospital in Ghana – their route is bound to expose them to the strategically located Chivas campaign.

The size and scale of the four-sided building wrap is impressive and designed to draw the attention of the Accra consumer, with the largest of the four canvasses measuring 15.2m x 33.8m and the smallest 8.5m x 15.1m.

“If you’re a regular Accra commuter, it’s physically impossible to miss this building wrap and the eye-catching Chivas Regal brand with its strong brand message” says Marcell Entrés, Global Out of Home Media’s General Manager. “It’s a fantastic example of how a well-thought out creative, together with execution size and scale can play an effective role as a brand amplifier.”

This campaign was specifically created for Ghana with a locally relevant copy expressing the Blend that contribute to making Ghana such a great country. This, in addition to an image of one of the most symbolic places in Accra are enabling the brand to truly stand out and resonate impactfully with local consumers.

Its massive, its bold, its disruptive and unapologetically Chivas.

In its ‘Africa Wealth Report 2018’, the AfrAsia Bank found that Ghana, together with Mauritius, Rwanda and Uganda were expected to be the strongest performing wealth markets in Africa over the next 10 years (90% to 150% growth rates).

The finding provides further impetus for luxury and high-end brands looking to drive awareness and demand in targeted markets. When aiming to complement their brand positioning in a particular environment, the size and scale delivered by Out of Home is on hand to deliver against those objectives.

 

 


GLOBAL OUT OF HOME MEDIA PARTNERS WITH GHANA FASHION WEEK

Global Out of Home Media has been reflecting on a successful media partnership with the prestigious Mercedes-Benz Fashion Week, which took place at the Swiss Spirit Alisa Hotel in Accra, Ghana from 2-4 August 2019.

In terms of the media partnership, Global Out of Home Media provided Mercedes-Benz Fashion Week access to 10 strategically located billboards around Accra, providing the brand an enhanced opportunity to promote and drive awareness of the highly anticipated event.

This year’s Mercedes-Benz Fashion Week was the sixth staging and featured some top designers from around the world.

According to event organiser, Global Ovations, approximately 5,000 guests attended, with the attendee profile that of a 24 to 59-year-old spending an average of $200 per transaction at a local boutique. Further, according to Global Ovations, 48% of them own a home, with nearly 50% driving a luxury vehicle, making this an upper income audience with an affinity for high-end brands and one with the disposable spend to afford these brands.

“This event, and the exposure to the broader audience in attendance was a great fit for Global Out of Home Media, as we look to grow the business and increase awareness of our capabilities in the Ghanaian market. Added to this we are proud to be in a position to support local business, the arts and culture,” says Marcell Entres, Global Out of Home Media’s General Manager for Ghana.

In Nielsen’s ‘Africa’s Prospects Indicator, Edition 8, Quarter 1 2019’ report1, which looks at macro, business, consumer and retail indicators, the report points to the fact that the IMF expects Ghana to be one of the fastest-growing economies in the world, along with being “Africa’s second-best business prospect with improved country and own business growth expectations.”

In addition, according to the Nielsen report, Ghanaian consumer prospects have improved significantly, with 36% of retailers of the opinion that consumer spend is increasing compared to only 11% a year ago. On top of that, 32% of retailers also believe that consumers are more willing to try new products, compared to only 15% a year ago. Consumer confidence levels regarding job prospects and personal finances are stronger than in Kenya, the current top-ranked prospect, which bodes well for Ghana as a long-term market expansion opportunity.

All of this points to a favourable environment for brands and a positive outlook for a market in which Global Out of Home Media has already established itself and is primed to assist these brands in reaching a targeted audience.


Sharjah Airport Authority awards commercial advertising management to Provantage

Sharjah Airport Authority (SAA) has signed an agreement with Provantage Media Group (PMG), which specialises in commercial advertising at international airports. PMG will manage the advertising spaces at Sharjah Airport for eight years.

The agreement was signed by HE Ali Salim Al Midfa, Chairman of Sharjah International Airport Authority, and Jacques du Preez, Founder and CEO of PMG, in the presence of senior managers and officials from both organisations.

The agreement is one of SAA’s efforts to enhance business revenues through the use of advertising space and the latest digital technology solutions. HE Ali Salim Al Midfa said, “We awarded Provantage Media the rights to manage advertising at the Airport because the company uses new and innovative methods that are in line with the Airport’s importance, and this will help to enhance SAA’s marketing and advertising efforts. Sharjah Airport continues to achieve steady growth in terms of the numbers of passengers and companies operating at the Airport.” His Excellency added, “We chose this company after studying a number of competing offers from several international companies that specialise in advertising.” He pointed out that SAA will benefit from the company’s international experience as PMG holds the advertising franchises for approximately 23 international airports. He added that the Airport’s spaces and facilities offer companies and organisations great opportunities to display their modern, attractive ads in good areas.

Jacques du Preez said he was pleased to cooperate with SAA, emphasising that his company would seek to benefit from the increasing traffic at Sharjah Airport, which is one of the region’s leading aviation hubs, by using the advertising industry’s latest digital technology.


Global Out of Home Media ‘Goes Green’ with solar site in Cameroon

Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance.  Within this approach, the company recently unveiled the first of its solar-powered gantry billboards in Cameroon’s largest city and economic capital, Douala.

The city is home to Central Africa’s largest port and its busiest international airport, Douala International Airport. The solar powered gantry is situated along the key arterial route leading to the airport which handles an average of 1.5 million passengers and 50,000 tonnes of freight per year

Converting to solar on the African continent just makes sense, thanks to the abundance of natural sunlight available, but it’s also an efficient approach to business, with the billboard constantly lit at night and delivering greater impact and visibility 24/7.

“Yes, it’s an efficient use of solar power, but the main thing is that we’re making a change and a statement, because we’re sensitive to the environment and believe Global Out of Home Media can play a role in driving awareness of this important issue,” says Romain Guillemard, Global Out Of Home Media’s General Manager.

The Cameroon government is also sensitive to this issue and in 2014 issued a ban on non-biodegradable plastic bags. The intention was to reduce the millions of bags being used every day and clogging up waterways, creating an environmental hazard for animals and humans, and damaging soil fertility. Thereafter, the government went a step further and offered money to citizens in exchange for collecting discarded plastic bags.

All of this was part of Cameroon’s environmental ambition to reduce its carbon footprint by 32% by 2035 compared to 2010. Aiding and in accordance with the government’s ambitions, and the media owner’s own approach, the company is actively engaged in working with biodegradable materials, while ensuring that all billboard material is recycled to avoid being placed in landfills.

“Our solar-powered sites are in line with modern day best practice and Global Out of Home Media activities across the continent. We continue to look for ways in which to do business in a socially and environmentally-responsible manner,” adds Guillemard.

Cameroon is the largest economy in the Central African Economic and Monetary Community (CEMAC), with its largest city’s population said to number in excess of 1.3 million people. It is also the commercial and economic capital of the entire CEMAC region, comprising Gabon, Congo, Chad, Equatorial Guinea, Central African Republic and Cameroon. As a result, Douala handles most of the country’s major exports, such as oilcocoa and coffee, timber, metals, minerals and fruits, and is a transport hub for the region, making Douala International Airport an important entry and exit point.

The booming city plays host to a number of business environments, malls – Douala Grand Mall is currently being built in close proximity to the airport and when complete, will be the biggest mall in Central Africa – hotels, restaurants and night life venues. With its robust economic and social base, the city is an ideal destination for brands and advertisers to deliver advertising messages in the Out-of-Home environment to an upwardly mobile and affluent audience.

 

Billboard on busy highway in Douala, Cameroon


Digital LED billboard in Lagos extends. Global Out of Home Media’s offering in Lagos

Digital LED billboard in Lagos extends Global Out of Home Media’s offering in Nigeria

Global Out of Home Media has continued its African expansion, launching its first 6m X 18m LED digital billboard in Lagos, Nigeria as part of its digital Out-of-Home network roll out in the country.

Nigeria is host to the largest footprint of digital Out of Home sites on the African continent and is seeing continued growth. The latest addition from Global Out of Home Media is located on the Ikorodu Expressway in Lagos, the economic capital of Nigeria.

The dual carriageway is an important link between the Lagos mainland and the thriving business hub of Victoria Island. Dwell time on the Ikorodu Expressway is extremely high, providing for an optimal   environment for brands in which to deliver highly targeted and effective marketing communication.  The notorious Lagos traffic sees commuters often taking hours to navigate a journey of barely 30 kilometres, with an incredible overall traffic count of over 380 buses and 100,000 cars per day.

Lagos – The Mega City

Lagos has been described as the fastest-growing ‘mega city’ in the world, with a GDP of $136 billion. It has a population estimated at over 20 million people, making it the fifth-largest city in the world by population. It’s also Africa’s seventh-largest economy, and whilst Abuja is Nigeria’s official capital and political centre, there’s no doubt that Lagos is the beating heart of the country’s economic activity.

“Infrastructure remains an issue, particularly the condition of the city’s roads, which interestingly makes Lagos fertile ground for the out of home industry, with incredibly high dwell times for commuters,” says Wayne Erlank, Country Manager for Global Out of Home Media Nigeria. “That, coupled with the prime site we’ve sourced for this new LED digital billboard, makes this addition to our growing African network an attractive proposition for any brand looking to engage with a highly-concentrated number of consumer subsets.”

Digital OOH and Mobile Integration

Digital out of Home creates a unique canvas for top-notch creativity & social media integration, and is able to drive mobile, social and digital engagement better than any other advertising medium. With its ability to influence response rates to other media, digital Out of Home is increasingly becoming a media platform of choice in integrated marketing and communications campaigns worldwide.

Nigeria boasts an advanced and powerful consumer base with substantial spending power, offering a multiplicity of advertising opportunities to brands looking to reach and engage these consumers. A recent PwC report shows that Out of Home advertising generated revenues of US$125M in 2017, and the sector is on target to reflect a CAGR of 5,3% through to 2022[i].  Out of Home and the broader advertising industry are also set to benefit from the upcoming 2019 presidential elections.

According to Jumia’s ‘Mobile Report Nigeria 2018’, Nigeria has a mobile penetration rate of 84% and “the multiplicity of affordable smartphones and a growing market for second-hand devices played a major role in driving the country’s e-commerce sector, which is estimated to be worth $13 billion.”[ii]

The Jumia report goes on to cite a study conducted by Twinpine, the Pan-African mobile advertising network, in which Nigeria was described as “the most mobilized country in Africa, with 76% of all internet traffic in Nigeria coming through mobile devices.”

“Developing our business means not only providing advertisers with out of home space, but also understanding the markets they want to be in and delivering class-leading Out of Home advertising solutions based on globally-accepted best practice and efficacy,” says Erlank.

Digital Our of Home delivers effective ROI for brands, particularly within a digitally-savvy market in a prime location, making for a compelling offering, particularly for brands wanting to speak to a large audience while effectively driving search, engagement and awareness.

[i] Entertainment and media outlook: 2018–2022, An African perspective, PwC, Ovum,

www.pwc.co.za/outlook

[ii] https://www.jumia.com.ng/mobile-report-2018/

LED Banner


GLOBAL OUT OF HOME MEDIA APPOINTS MARCELL ENTRES TO HEAD UP GHANA OPERATION

Global Out of Home Media – a division of the Provantage Media Group – has appointed experienced industry professional Marcell Entres as the new General Manager of its Ghana operation.Entres has nearly 15 years’ experience in the African out of home industry and has extensive knowledge of the continent, having worked across Africa in countries such as Angola, Mozambique, Swaziland, Madagascar and Mauritius.

This has included experience in the establishing of new offices and taking on senior operational roles.

“This is an incredibly exciting opportunity and I’m looking forward to working with a team that has already built a great reputation in the African out of home space,” says Entres. “It’s an exciting time for the industry and Global Out of Home Media, and with the backing of PMG’s resources I believe we have the opportunity to significantly strengthen our position in the West African market.”

The appointment of Entres adds considerable weight to Global Out of Home Media’s senior management across the continent, with the division now operating in nine African markets outside of South Africa, with dedicated offices and teams in eight of those. Markets covered include Nigeria, Cameroon, Ghana, Ivory Coast, Kenya, Congo, DRC, Guinea Conakry and Senegal.

“Marcell’s experience and knowledge of the African market will be invaluable, and I’m looking forward to his input in Ghana as we grow the Global Out of Home Media footprint across the continent and enhance the division’s reputation as the go-to partner for all out of home needs in the key African markets,” says Sylvain Rouch, General Manager of Global Out of Home Media.

West Africa is a key investment and growth market for Global Out of Home Media, with the Ghana operation perfectly placed to service this area of the continent and build on its core offering of airport and roadside billboard holding, and street furniture, with a focus on great service and the delivery of effective and results-driven campaigns.

“We are currently busy with numerous initiatives and projects in the region across operations, maintenance and development. Among others we’re currently introducing a range of digital platforms and upscaling our operations to ensure we effectively service the growing need from multinationals and global brands in the market. With Marcell’s assistance in supporting these initiatives, we’re looking forward to further cementing our position in the region,” concludes Rouch.


GLOBAL OUT OF HOME MEDIA STRENGTHENS NIGERIA OFFERING

GLOBAL OUT OF HOME MEDIA STRENGTHENS NIGERIA OFFERING

Nigeria remains a key focal market for Global Out of Home Media and it has been strengthening its presence in the West African country with a number of initiatives that will continue to support its objective of providing advertisers with attractive Out of Home options with which to engage this market. Global Out of Home […]

Transformation a business imperative for Provantage Media Group

Transformation a business imperative for Provantage Media Group

Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black female owned – but it says transformation is about so much more than ownership. When leading out-of-home company Provantage Media Group  (PMG) was awarded a Level 1 B-BBEE rating in 2017 – the highest possible assessment – it became one […]

GLOBAL OUT OF HOME MEDIA RE-LAUNCHES CAMEROON TWINS OFFERING

GLOBAL OUT OF HOME MEDIA RE-LAUNCHES CAMEROON TWINS OFFERING

Global Out of Home Media has re-launched one of its most exciting and dynamic product offerings, in the form of its extensive ‘twins’ billboard sites across Cameroon. These billboards are 3m x 6m and 3m x 12m in size and situated in key locations across the country. Campaign sites such as these offer reach to […]

Provantage Media Group consolidates operations into new head office

Provantage Media Group consolidates operations into new head office

Provantage Media Group (PMG) has seen substantial organic and acquisition growth over recent years rendering the well-known Head Office location on Republic Road to no longer be suitable for the leading Out of Home media company.  The group has consolidated all of its operations and divisions into a new 6,500m2 made-to-fit Head Office situated at […]

PERNOD RICARD UNVEILS MASSIVE CHIVAS REGAL BUILDING WRAP IN ACCRA

PERNOD RICARD UNVEILS MASSIVE CHIVAS REGAL BUILDING WRAP IN ACCRA

Pernod Ricard has identified Ghana as a key growth market for its Chivas Regal brand and has partnered with Global Out of Home Media to roll-out a campaign in capital city Accra that mirrors the leadership of the famous whisky brand. This has taken the form of a large format building wrap situated on Accra’s […]

GLOBAL OUT OF HOME MEDIA PARTNERS WITH GHANA FASHION WEEK

GLOBAL OUT OF HOME MEDIA PARTNERS WITH GHANA FASHION WEEK

Global Out of Home Media has been reflecting on a successful media partnership with the prestigious Mercedes-Benz Fashion Week, which took place at the Swiss Spirit Alisa Hotel in Accra, Ghana from 2-4 August 2019. In terms of the media partnership, Global Out of Home Media provided Mercedes-Benz Fashion Week access to 10 strategically located […]

Sharjah Airport Authority awards commercial advertising management to Provantage

Sharjah Airport Authority awards commercial advertising management to Provantage

Sharjah Airport Authority (SAA) has signed an agreement with Provantage Media Group (PMG), which specialises in commercial advertising at international airports. PMG will manage the advertising spaces at Sharjah Airport for eight years. The agreement was signed by HE Ali Salim Al Midfa, Chairman of Sharjah International Airport Authority, and Jacques du Preez, Founder and […]

Global Out of Home Media ‘Goes Green’ with solar site in Cameroon

Global Out of Home Media ‘Goes Green’ with solar site in Cameroon

Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance.  Within this approach, the company recently unveiled the first of its solar-powered gantry billboards in Cameroon’s largest city and economic capital, Douala. The city is home to Central Africa’s largest port […]

Digital LED billboard in Lagos extends. Global Out of Home Media’s offering in Lagos

Digital LED billboard in Lagos extends. Global Out of Home Media’s offering in Lagos

Digital LED billboard in Lagos extends Global Out of Home Media’s offering in Nigeria Global Out of Home Media has continued its African expansion, launching its first 6m X 18m LED digital billboard in Lagos, Nigeria as part of its digital Out-of-Home network roll out in the country. Nigeria is host to the largest footprint […]

GLOBAL OUT OF HOME MEDIA APPOINTS MARCELL ENTRES TO HEAD UP GHANA OPERATION

GLOBAL OUT OF HOME MEDIA APPOINTS MARCELL ENTRES TO HEAD UP GHANA OPERATION

Global Out of Home Media – a division of the Provantage Media Group – has appointed experienced industry professional Marcell Entres as the new General Manager of its Ghana operation.Entres has nearly 15 years’ experience in the African out of home industry and has extensive knowledge of the continent, having worked across Africa in countries […]

ORANGE DOMINATES ABIDJAN INTERNATIONAL WITH ITS LATEST INTEGRATED CAMPAIGN

ORANGE DOMINATES ABIDJAN INTERNATIONAL WITH ITS LATEST INTEGRATED CAMPAIGN

Global Out of Home Media has extended its long-standing relationship with French multinational telecommunications operator Orange, with an integrated campaign at Abidjan International Airport in Ivory Coast. This extends the working relationship of the two parties, with Orange continuing to see value in partnering with Global Out of Home Media – a division of the […]

Airport Ads and Global Out of Home Media Support ACI Africa General Assembly

Airport Ads and Global Out of Home Media Support ACI Africa General Assembly

Airport Ads® in association with Global Out of Home Media recently played a key sponsorship role in the Airports Council International Africa’s 27th Annual General Assembly, Regional Conference and Exhibition, which took place in Abidjan, Côte d’Ivoire from the 13th to the 19th of October. Airports Council International (ACI) is the only global trade representative […]

GLOBAL OUT OF HOME MEDIA REBRANDS FOR THE FUTURE

GLOBAL OUT OF HOME MEDIA REBRANDS FOR THE FUTURE

2018 has been a year of change for Global Out of Home Media – a division of the Provantage Media Group – in which it has implemented and put in place foundations upon which to capitalise on its market-leading position in the African market and deliver tangible results for its customers. A key element in […]

Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network

Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network

Global Out of Home Media (Global), one of the largest African Out-of-Home media owners recently undertook a major refurbishment exercise of its holding in Abuja. The investment saw the media owner upgrading its entire network of 3mx6m and 7mx5m billboard sites across the city. Abuja is a well-planned city with a population of over 2 […]

GLOBAL OUT OF HOME MEDIA SECURES RIGHTS IN YAOUNDÈ, CAMEROON

GLOBAL OUT OF HOME MEDIA SECURES RIGHTS IN YAOUNDÈ, CAMEROON

Global Out Of Home Media, which provides advertising solutions across Africa, continues to expand its footprint of quality sites following the renewal and extension of its contract with the Urban Community of Yaoundé, Cameroon. The contract which came into effect in September 2018 grants shared rights along the highly sought after 23km long Presidential Road […]

Provantage Media Group acquires majority stake in Global Outdoor Systems

Provantage Media Group acquires majority stake in Global Outdoor Systems

Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets. This cements its OOH position as one of the largest OOH media owners on the continent, where it is […]