News


GLOBAL OUT OF HOME MEDIA SECURES PRIME DIGITAL SITE IN GHANA

GLOBAL OUT OF HOME MEDIA SECURES PRIME DIGITAL SITE IN GHANA

December 2020 – Global Out of Home Media has added to its growing African digital network by securing a landmark LED billboard site in Accra, the capital of Ghana. The 6m x 10m state-of-the-art large format digital billboard site is located at the popular Accra Mall, Ghana’s premier shopping centre with an average footfall of […]

PMG partners with TAPTAP to launch Ground-Breaking Geo-Location Technology to Drive Greater Integration of Mobile and OOH

PMG partners with TAPTAP to launch Ground-Breaking Geo-Location Technology to Drive Greater Integration of Mobile and OOH

Provantage Media Group has taken its digital offering to the next level with the launch of ‘Sonar’, an audience powered mobile geo-location offering that will allow for the extension of campaigns from Out-of-Home (OOH) into the digital realm. PMG, through its various divisions, will be offering this geo-location service to all its campaigns to create […]

Old Mutual creates impact in Ghana with huge building wrap in Accra

Old Mutual creates impact in Ghana with huge building wrap in Accra

Financial services giant Old Mutual is driving awareness of its brand in Ghana with a massive building wrap on a strategic Global Out of Home Media site in the heart of the capital city of Accra. In this way it has opted for size, scale, impact and a location that sees large numbers of commuter […]

GLOBAL OUT OF HOME MEDIA STRENGTHENS RELATIONSHIP WITH IVORY COAST GOVERNMENT

GLOBAL OUT OF HOME MEDIA STRENGTHENS RELATIONSHIP WITH IVORY COAST GOVERNMENT

Global Out of Home Media has gone a long way to strengthening its relationship with the Ivory Coast government, thanks to a highly-successful meeting in Abidjan with the country’s Minister of Communication and Media, Mr. Sidi Tiemoko Touré. The Minister stopped by at Global Out of Home Media’s Abidjan office for a surprise visit, as […]

GLOBAL OUT OF HOME MEDIA LAUNCHES INCREASED PRESENCE IN NIGERIA

GLOBAL OUT OF HOME MEDIA LAUNCHES INCREASED PRESENCE IN NIGERIA

Global Out of Home Media has continued its efforts to strengthen its presence in Nigeria by hosting a launch event in Lagos at the end of 2019 that provided it with the opportunity to engage one-on-one with a host of important clients. The event took place over two days at Club 38, Bamboo Lounge with […]

GLOBAL OUT OF HOME MEDIA STRENGTHENS NIGERIA OFFERING

GLOBAL OUT OF HOME MEDIA STRENGTHENS NIGERIA OFFERING

Nigeria remains a key focal market for Global Out of Home Media and it has been strengthening its presence in the West African country with a number of initiatives that will continue to support its objective of providing advertisers with attractive Out of Home options with which to engage this market. Global Out of Home […]

Transformation a business imperative for Provantage Media Group

Transformation a business imperative for Provantage Media Group

Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black female owned – but it says transformation is about so much more than ownership. When leading out-of-home company Provantage Media Group  (PMG) was awarded a Level 1 B-BBEE rating in 2017 – the highest possible assessment – it became one […]

GLOBAL OUT OF HOME MEDIA RE-LAUNCHES CAMEROON TWINS OFFERING

GLOBAL OUT OF HOME MEDIA RE-LAUNCHES CAMEROON TWINS OFFERING

Global Out of Home Media has re-launched one of its most exciting and dynamic product offerings, in the form of its extensive ‘twins’ billboard sites across Cameroon. These billboards are 3m x 6m and 3m x 12m in size and situated in key locations across the country. Campaign sites such as these offer reach to […]

Provantage Media Group consolidates operations into new head office

Provantage Media Group consolidates operations into new head office

Provantage Media Group (PMG) has seen substantial organic and acquisition growth over recent years rendering the well-known Head Office location on Republic Road to no longer be suitable for the leading Out of Home media company.  The group has consolidated all of its operations and divisions into a new 6,500m2 made-to-fit Head Office situated at […]

PERNOD RICARD UNVEILS MASSIVE CHIVAS REGAL BUILDING WRAP IN ACCRA

PERNOD RICARD UNVEILS MASSIVE CHIVAS REGAL BUILDING WRAP IN ACCRA

Pernod Ricard has identified Ghana as a key growth market for its Chivas Regal brand and has partnered with Global Out of Home Media to roll-out a campaign in capital city Accra that mirrors the leadership of the famous whisky brand. This has taken the form of a large format building wrap situated on Accra’s […]

GLOBAL OUT OF HOME MEDIA PARTNERS WITH GHANA FASHION WEEK

GLOBAL OUT OF HOME MEDIA PARTNERS WITH GHANA FASHION WEEK

Global Out of Home Media has been reflecting on a successful media partnership with the prestigious Mercedes-Benz Fashion Week, which took place at the Swiss Spirit Alisa Hotel in Accra, Ghana from 2-4 August 2019. In terms of the media partnership, Global Out of Home Media provided Mercedes-Benz Fashion Week access to 10 strategically located […]

Sharjah Airport Authority awards commercial advertising management to Provantage

Sharjah Airport Authority awards commercial advertising management to Provantage

Sharjah Airport Authority (SAA) has signed an agreement with Provantage Media Group (PMG), which specialises in commercial advertising at international airports. PMG will manage the advertising spaces at Sharjah Airport for eight years. The agreement was signed by HE Ali Salim Al Midfa, Chairman of Sharjah International Airport Authority, and Jacques du Preez, Founder and […]

Global Out of Home Media ‘Goes Green’ with solar site in Cameroon

Global Out of Home Media ‘Goes Green’ with solar site in Cameroon

Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance.  Within this approach, the company recently unveiled the first of its solar-powered gantry billboards in Cameroon’s largest city and economic capital, Douala. The city is home to Central Africa’s largest port […]

Digital LED billboard in Lagos extends. Global Out of Home Media’s offering in Lagos

Digital LED billboard in Lagos extends. Global Out of Home Media’s offering in Lagos

Digital LED billboard in Lagos extends Global Out of Home Media’s offering in Nigeria Global Out of Home Media has continued its African expansion, launching its first 6m X 18m LED digital billboard in Lagos, Nigeria as part of its digital Out-of-Home network roll out in the country. Nigeria is host to the largest footprint […]

GLOBAL OUT OF HOME MEDIA APPOINTS MARCELL ENTRES TO HEAD UP GHANA OPERATION

GLOBAL OUT OF HOME MEDIA APPOINTS MARCELL ENTRES TO HEAD UP GHANA OPERATION

Global Out of Home Media – a division of the Provantage Media Group – has appointed experienced industry professional Marcell Entres as the new General Manager of its Ghana operation.Entres has nearly 15 years’ experience in the African out of home industry and has extensive knowledge of the continent, having worked across Africa in countries […]

ORANGE DOMINATES ABIDJAN INTERNATIONAL WITH ITS LATEST INTEGRATED CAMPAIGN

ORANGE DOMINATES ABIDJAN INTERNATIONAL WITH ITS LATEST INTEGRATED CAMPAIGN

Global Out of Home Media has extended its long-standing relationship with French multinational telecommunications operator Orange, with an integrated campaign at Abidjan International Airport in Ivory Coast. This extends the working relationship of the two parties, with Orange continuing to see value in partnering with Global Out of Home Media – a division of the […]

Airport Ads and Global Out of Home Media Support ACI Africa General Assembly

Airport Ads and Global Out of Home Media Support ACI Africa General Assembly

Airport Ads® in association with Global Out of Home Media recently played a key sponsorship role in the Airports Council International Africa’s 27th Annual General Assembly, Regional Conference and Exhibition, which took place in Abidjan, Côte d’Ivoire from the 13th to the 19th of October. Airports Council International (ACI) is the only global trade representative […]

GLOBAL OUT OF HOME MEDIA REBRANDS FOR THE FUTURE

GLOBAL OUT OF HOME MEDIA REBRANDS FOR THE FUTURE

2018 has been a year of change for Global Out of Home Media – a division of the Provantage Media Group – in which it has implemented and put in place foundations upon which to capitalise on its market-leading position in the African market and deliver tangible results for its customers. A key element in […]

Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network

Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network

Global Out of Home Media (Global), one of the largest African Out-of-Home media owners recently undertook a major refurbishment exercise of its holding in Abuja. The investment saw the media owner upgrading its entire network of 3mx6m and 7mx5m billboard sites across the city. Abuja is a well-planned city with a population of over 2 […]

GLOBAL OUT OF HOME MEDIA SECURES RIGHTS IN YAOUNDÈ, CAMEROON

GLOBAL OUT OF HOME MEDIA SECURES RIGHTS IN YAOUNDÈ, CAMEROON

Global Out Of Home Media, which provides advertising solutions across Africa, continues to expand its footprint of quality sites following the renewal and extension of its contract with the Urban Community of Yaoundé, Cameroon. The contract which came into effect in September 2018 grants shared rights along the highly sought after 23km long Presidential Road […]

Provantage Media Group acquires majority stake in Global Outdoor Systems

Provantage Media Group acquires majority stake in Global Outdoor Systems

Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets. This cements its OOH position as one of the largest OOH media owners on the continent, where it is […]