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Developments in technology and materials have resulted in higher quality graphics that withstand the elements for a longer time, allowing your brand to remain visible, while retaining its creative integrity. The decision of whether to use a static or digital billboard will also affect the production costs.
Once these decisions have been made, our sales team will be happy to provide you with the relevant costs. Our teams are here to advise, guide and ensure your brand receives the best possible return on its investment.
In other words, depending on where your brand is visible, and for what period of time. With that in mind, this is an extremely effective and affordable form of advertising. The effectiveness of billboard advertising is well documented.
Leading brands use them because they work! But so do smaller brands. Advertising options and solutions are available for all brands, big and small. Global provides national coverage, with very affordable packages available. Speak to our team for the best and most cost effective solution for your brand.
Our team are well versed in designing for large format billboards. They are on hand to provide advice and provide guidance, even if your agency has conceptualized and prepared artwork for the campaign. The key element for all involved is that the brand receives the maximum exposure possible. Exposure that is effective, and aesthetically pleasing.
Briefly, for effective creative, use bold images, contrasting colors and large easy to read font types.
Digital billboards offer unrivaled flexibility, in many cases providing exciting and creatively superior solutions when compared to static billboards. Digital delivers true 24/7 visibility, and offers advertisers new methods through which to engage with targeted consumers.
They allow advertisers to customize their messages quickly, making their advertisements especially relevant to the mobile consumer. This is the next generation platform for advertisers. Advertisers are now able to create custom content and provide maximum impact through the benefits afforded by digital. Creative can be changed often or when needed throughout the lifespan of a campaign, with no interruption to brand message delivery. Static billboard creative tips still apply however, as does location.
The average length of campaigns varies from 1-3 months. In some cases, campaigns run over extended periods with various creative changes.